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Shadow Play: ‘Tis the Season for Shimmering, Saturated Looks for Eyes Shadow Play: ‘Tis the Season for Shimmering, Saturated Looks for Eyes

Of the many trends we saw come down the Spring-Summer ‘19 runways during Fashion Month (which we’ll unpack in a separate post), one of the most major—an emphasis on eyes—is ripe for right now. As the temps drop, makeup is getting more dramatic. Bold eyes and lips are making a big impact this fall and winter in a…

Who’s the Boss? Social Media Reminds Us Fenty Beauty Is Outselling Both KKW Beauty and Kylie Cosmetics Who’s the Boss? Social Media Reminds Us Fenty Beauty Is Outselling Both KKW Beauty and Kylie Cosmetics

Here’s a billion-dollar empire in the making with the receipts to prove it: Following up on projections made in January of this year, pop culture aficionados PopCrave reignited talk of Fenty’s domination over the beauty industry via a tweet, comparing the ongoing success of the brand with that of the Kardashian-Jenner…

It Was Only a Matter of Time: Fenty Beauty Makes Time Magazine’s ‘Genius Companies 2018’ List It Was Only a Matter of Time: Fenty Beauty Makes Time Magazine’s ‘Genius Companies 2018’ List

Work, work, work, work, work ... only a year after launching her revolutionary Fenty Beauty (world renowned for its 40 shades of full-spectrum shade foundation), Rihanna’s beauty line has made Time magazine’s “Genius Companies” list for 2018.

Birthday Beauty: Rihanna Celebrates Fenty Beauty’s 1st Year With a New Drop and a Retro Look  Birthday Beauty: Rihanna Celebrates Fenty Beauty’s 1st Year With a New Drop and a Retro Look 

It’s been quite a month for the multifaceted Rihanna; on Sept. 12, she shut down New York Fashion Week with a Savage x Fenty show so hot it sent Fenty Beauty muse Slick Woods into labor. Two days later, she dazzled her celebrity friends with her fourth annual Diamond Ball, benefitting her Clara Lionel Foundation.

Hot Chocolate: Fenty Beauty 'Unveiled' a New Stunna Lip Paint, and My Life Just Got Made Hot Chocolate: Fenty Beauty 'Unveiled' a New Stunna Lip Paint, and My Life Just Got Made

Fun fact: I am of a generation of women who wore brown lipstick (sans lipliner, in my case) as we came of age. In fact, my signature shade—and maybe yours, too—was L’Oréal’s Colour Riche in Brazil Nut (formerly number 333 but rebranded as 850 in recent years). It was the perfect, creamy caramel-brown—my first…

Respect the Fenty Effect: Rihanna Covers Allure's 'Best of Beauty' Issue as Fenty Beauty Turns 1 Respect the Fenty Effect: Rihanna Covers Allure's 'Best of Beauty' Issue as Fenty Beauty Turns 1

Remember a time, not too long ago, when finding your perfect shade and undertone was the stuff dreams were made of? Then, multi-hyphenate trendsetter Rihanna crashed onto the beauty scene in September 2017 with an all-inclusive campaign and 40 shades of foundation that prompted the entire beauty to sit up, take notice…

Black Magic: Fenty Beauty, Black Panther and More Are Shortlisted for Beazley Designs of the Year Black Magic: Fenty Beauty, Black Panther and More Are Shortlisted for Beazley Designs of the Year

Call it a win-win: As Rihanna staged the successful debut of her Savage x Fenty Fall-Winter ‘18 collection at New York Fashion Week on Wednesday, her even more successful Fenty Beauty line was being honored with a 2018 Beazley Designs of the Year nomination from the Design Museum in London, England.

X-Rated: After a Big Buildup, Savage x Fenty Closes New York Fashion Week with an All-Inclusive Show X-Rated: After a Big Buildup, Savage x Fenty Closes New York Fashion Week with an All-Inclusive Show

Never let it be said that Rihanna doesn’t know how to create a buzz. For the final event of New York Fashion Week, the multitalented bad gal knew Savage x Fenty’s Fall-Winter presentation had to shut it down; which she did in inimitable, all-inclusive fashion.

Happy Birthday, Fenty Beauty! Rihanna's Anniversary Releases Shine Bright Like a Diamond Happy Birthday, Fenty Beauty! Rihanna's Anniversary Releases Shine Bright Like a Diamond

Ready to be dripping in diamonds? As we ready ourselves for cooler temps, Rihanna and Fenty Beauty are preparing to ice you out with the release of two new diamond-themed products for fall, timed to coincide with New York Fashion Week—and Fenty’s first birthday!

For the Fellas: Guess What? The Fenty Effect Works for Men, Too!

When we heard that Get Out and Black Panther star Daniel Kaluuya got a little grooming help from Fenty Beauty at the 2018 Academy Awards, we admired his transparency—and lack thereof. While men are generally expected to go makeup-free (lucky you, Fellas), no one has flawless skin all the time—and there are times you…

We’re #1: Why Beauty Bakerie’s Biggest Innovation Was Listing Their Darkest Shade First

When Beauty Bakerie dropped “Cake Mix,” back in April—their first-ever foundation—we were focused on the shade range, the coverage, the texture and the almost frightening amount of staying power the brand is known for. But as we perused multiple YouTube tutorials debating the product’s merits, we overlooked one…

'Got You Sis': Why Rihanna Is Basically the Best Boss Ever 'Got You Sis': Why Rihanna Is Basically the Best Boss Ever

There’s a lot to love about Rihanna: model and muse Slick Woods says she reminds her of her mother, while Drake famously claimed to have been in love with her since age 22 (and still can’t seem to stop referencing her). But one of Rih’s most lovable qualities is that she’s an unabashed boss, which she proved on Friday…

A Fenty Muse in Full Bloom: Slick Woods Makes a Big Reveal on the Cover of Elle UK A Fenty Muse in Full Bloom: Slick Woods Makes a Big Reveal on the Cover of Elle UK

If you’re a fan and follower of Fenty Beauty favorite Slick Woods, you likely already knew that she had big news in store, but on the cover of Elle UK’s September issue the beaming model proudly reveals that she’s also a mother-to-be.

Diamond Life: Fenty Is Launching a New Killawatt Highlighter for a Fantastic Cause Diamond Life: Fenty Is Launching a New Killawatt Highlighter for a Fantastic Cause

Fenty addicts, get ready to get philanthropic: For Rihanna’s latest beauty industry feat, she’s created an irresistible new product for an undeniably good cause ... and she’s made it diamond-themed.

Power to the People! By Popular Demand, CoverGirl Brings 40 More Shades to the Drugstore Aisle

At this point, we’re basically writing one of these posts once a week, but suffice to say the 40-shade Fenty effect has entirely changed the makeup game. Now, meeting your perfect foundation match has gotten even more frugal; last month, CoverGirl released their TruBlend Matte Made liquid foundation ($8.44-$11.49) in…

40 More Ways to Match? Lush May Be Getting Into the 40-Shade Foundation Game 40 More Ways to Match? Lush May Be Getting Into the 40-Shade Foundation Game

Just when we were wondering which brand would be the next to launch a 40-shade foundation range, rumor has it that popular handmade bath-and-body brand Lush may be making a major investment in its makeup category with the launch of 40 shades of solid foundation.

Fenty Beauty Popped Out With a Pop-Up Shop! Fenty Beauty Popped Out With a Pop-Up Shop!

Surprise! Fenty Beauty is hosting a series of pop-up shops in New York City to promote the release of its Moroccan Spice palette.

SOS, Please! Fenty’s Dropping New Products (and We Just Missed Copping One) SOS, Please! Fenty’s Dropping New Products (and We Just Missed Copping One)

You know, sometimes we hate how much we love Rihanna.

Did Dior Backstage Do Right by Its Darker-Skinned Clientele? Beauty Blogger Nyma Tang Reviews

In the now-heated rush for every cosmetics brand to come to market with at least 40 shades of foundation (thanks, Fenty), there’s still a question of how truly inclusive their shade ranges are. Whether it’s an issue of the majority of shades still falling firmly in the “beige” category, or undertones not being…

ColourPop Just Got More Colorful With 42 Shades of ‘No Filter Foundation’

Will the Fenty effect ever end? We hope not, because more inclusive foundation options for women of all shades are quickly becoming the norm. The newest comer to the market? Award-winning, vegan, cruelty-free and cost-friendly cosmetics cult favorite ColourPop, which just dipped its toe into the…

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